About Us
Our Story: The Ultimate Quest
Most eyewear is designed to help you blend in. We design for those who want to be seen.
Born from the energy of Melbourne’s festival culture, our journey started with a simple question: What if your sunglasses were the ultimate catalyst for connection? We curate styles for the bold—the ones who view every outing as an adventure and every accessory as a conversation starter.
From our first pairs soft-launched at the Ultra Festival to the collection you see today, our focus remains the same: high-performance style for your own personal side quests.
The Sidequest Difference
This is where our story becomes your story. We're driven by a passion for simply making anyone look stylish while providing eye protection you can trust. That is commitment we have to our customers.
Built on Trust
We believe you shouldn’t have to choose between style and eye health. Every pair is curated by a qualified optometrist to ensure our bold designs always meet professional standards for UV protection and clarity.
Designed for You
We work with our partners to curate the most popular and unique styles—not to follow trends, but our goal is to set them. Whether you're at a music festival, playing outdoor sports or city street strolling, we believe your eyewear should be as individual as your journey.
Effortless Experience
We back it all with a customer experience that’s as effortless as our eyewear. From free shipping to easy returns, we want to make your sidequest with us as smooth as possible.
Life is a sidequest and every great adventure starts with a clear vision.